During its residency at JJMorgan & Co, LoveLab Projects was particularly interested to use the space as a catalyst and influence for the concept of shows, by means of finding different ways to present and experience contemporary art, and engage with the public and the artistic community.
The starting point was to link the space with its immediate surroundings, being, but not exclusively, the beach and the funeral home. Two projects were created, referencing them directly: “Spreading Blankets on the Beach” and “I Shall Spit on Your Graves”.
The second idea was to create associations between the shows, in order to establish a pilot for LoveLab Projects: a program that will address relevant issues about our contemporary condition as well as contemporary art, through phases, by means of crossing boundaries between art and life.
LoveLab Projects was interested too to test LoveLab Initiative (to create exhibition opportunities for innovative artists) and invited Mark Curtis to develop a new project-installation at JJMorgan & Co, in parallel with the International Arts Festival 2010 in Wellington.
Finally, it was also important to develop connections, as much as possible, with the local art scene (artists, galleries and institutions), in order to participate and support their efforts. In this instance, most of the artists presented here are either based in Wellington or represented by Wellington galleries.