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August 27, 2009

Launch of LoveLab Initiative

New project from LoveLab Projects, LoveLab Initiative, a collaborative project-initiative organized temporarily in various locations, in order to create epic and ephemeral works for the love of art's sake of love. Works should deal with dualities such as creation/destruction, life/death, serious/amusing, etc.

Thus, works will deal with the notion of ambition with irony, by means of questioning the intrinsic reality of art to be honoured and to honour (whether it's life and/or art) knowing that nothing really matters: what is important, and will remains, is the love, the experience.